At Ariani, we believe fashion is a powerful expression of personality, mood and energy – channeled through styling, colour, and design. Guided by this philosophy, our debut collection in collaboration with the Van Gogh Museum celebrates a theme close to our brand’s heart: florals, reimagined through the lens of timeless art.

Curating from Vincent van Gogh’s rich archive of masterpieces, we carefully selected four iconic works that need little introduction to art lovers : Irises (1890), Sunflowers (1889), Small Bottle with Peonies and Blue

Delphiniums (1886), and Almond Blossom (1890).

In an exceptional marriage of artistry and craftsmanship, over the following months, these iconic paintings were reinterpreted and took on new life across our designs. The collection slowly came together; fusing style, functionality,

and fine art into a series of pieces that honour Van Gogh’s enduring legacy in a fresh, contemporary way.

This limited-edition release of “wearable art”, as we’d like to call it, features headscarves, tote bags, water bottles, and casual ready-to-wear pieces for women and for men too.